CHARTIS
CHARTIS

HBO Max wins “Best Experimentation Practice” for 2021

HBO Max Is Here to Take On Netflix. Is It Too Late? -- New York Times, May 26, 2020 HBO Max wins Best Experimentation Practice -- Optimizely, January 18th, 2022 What HBO Max has accomplished in less than 2 years is remarkable. What many may not realize is that in…

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Different Types of Customer Data Platforms & What They Mean for Digital Marketing

“A CDP is packaged software that builds a persistent, unified customer database that is accessible to all other systems” - CDP Institute To properly manage all available customer data points, a Customer Data Platform (CDP) needs to be used in order to keep this information clean, analysis-ready, and accessible to…

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