CHARTIS
CHARTIS

Creating customer experiences for a digital-first era

These days, unlocking your digital potential takes more than just having cutting-edge digital solutions. To get the most out of your martech stack, it's just as important that your brand is equipped with a robust digital marketing strategy and a clear understanding of how to activate data to optimize your…

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‘Tis the Season for Experimentation!

Retail experimentation:  Do not fear the holidays! If you’ve been naughty in Holland, St. Nicholas beats you with a switch, throws you into a sack and kidnaps you to Spain.  User Experience teams fear similar treatment if they run experiments during the holidays. What we hear typically is:  “IT has…

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HBO Max wins “Best Experimentation Practice” for 2021

HBO Max Is Here to Take On Netflix. Is It Too Late? -- New York Times, May 26, 2020 HBO Max wins Best Experimentation Practice -- Optimizely, January 18th, 2022 What HBO Max has accomplished in less than 2 years is remarkable. What many may not realize is that in…

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Different Types of Customer Data Platforms & What They Mean for Digital Marketing

“A CDP is packaged software that builds a persistent, unified customer database that is accessible to all other systems” - CDP Institute To properly manage all available customer data points, a Customer Data Platform (CDP) needs to be used in order to keep this information clean, analysis-ready, and accessible to…

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