W.L. Gore, is a global manufacturing company with $4 billion in annual revenue that specializes in providing innovative products & solutions. Gore has more than 11,000 employees, with manufacturing facilities in the United States, Germany, United Kingdom, Japan and China, and sales offices around the world.
With a strong mandate to improve the organization’s digital experience and campaigns, WL Gore needed a partner to help build both a data and experience infrastructure as well as helping improve their internal digital maturity. W.L. Gore partnered with Chartis to better understand their customers and how their marketing channels were performing in an effort to better drive engagement and acquisition.
Chartis engaged W.L Gore by first assessing and auditing the accuracy of their data capture across platforms (media, analytics, CRM, etc.) and helped implement fixes to build back trust in their data. Once a firm foundation was in place, Chartis defined and implemented reporting frameworks for the business to allow them to accurately measure performance across all of their marketing channel activities, to better inform and improve future-state marketing tactics and spend.
HBO MAX is a premium subscription video on demand streaming service owned by WarnerMedia Studios & Networks and the flagship property of parent subsidiary Home Box Office, Inc.
Given the competitive landscape for DTC streaming services, HBO Max was in the need to maximize CRO to grow and scale at the pace of its larger competitive set, while staying ahead of the smaller and emerging players in DTC streaming services.
HBO Max partnered with Chartis to define, design and implement a/b and multivariate testing programs to improve engagement and acquisition throughout their purchase funnel. Chartis is also developing a user segmentation, measurement & reporting strategy to span across campaigns, platforms (web and app) and customer data to provide insights and improvements across all stages of customer journey.
The National Basketball Association is a professional basketball league comprised of 30 teams across North America featuring the best basketball players in the world.
NBA digital properties are going through a technology unification program to streamline how various properties are managed and presented across the league, teams sites and other relevant entities. The optimization of content and development of a data strategy that spans across the newly unified platform was identified as a critical requirement for the future growth.
NBA partnered with Chartis to work closely with the engineering, data/ analytics and growth teams to ensure the new platform is built from the ground up for maximum SEO visibility with a unified data layer for cross-channel targeting and optimization. Chartis also developed centralized reporting dashboards to aggregate data from multiple sources and provide reliable benchmarks despite the Covid-19 impact on season timeline and overall viewership.