Our Work

The Challenge

The Crane brand has niche target audience for high-end stationary and cards. The share of new customers had declined due to over-reliance on “demand capture” channels (email, brand search etc.). New-to-Brand (NTB) was a critical focus area of the new marketing strategy. We developed and executed a new acquisition strategy focused on existing customer data to develop personas and look-alike audiences helping to inform targeting, messaging and campaign flighting.

The Solution

Our solution focused on 3 key areas: (1) Channel-mix (expansion of mix to broaden the customer base while maintaining ROAS), (2) Program orchestration and optimization (defined the detailed revenue plan and identified triggers & responses throughout the year) and an (3) Insights & Advisory team com's (advising the CEO and Head of Marketing on a monthly-bases with tactical adjustment to achieve revenue plans). 

The work has delivered oversized returns for Crane. The media plan and channel-mix implementation resulted in improved media efficiency, channel diversification and better visibility into the performance of the Crane leadership team.

The Result: 28% increase in paid media ROAS and 5.3x increase in paid social revenue with the same spend.

The Challenge

As a new entrant into DTC streaming services, HBO Max wanted to maximize CRO to grow and scale the subscription services at the pace of its larger competitive set, while staying ahead of the smaller and emerging players in DTC streaming services.

The Solution

HBO Max partnered with Chartis to define, design and implement a global CRO program across US, EU and LATAM to improve engagement and acquisition throughout their purchase funnel. Chartis also developed a user segmentation, measurement & reporting strategy to span across campaigns, platforms (web and app) and customer data to provide insights and improvements across all stages of the customer journey.

The Result: To date, over our 3 year relationship, we have seen increases in subscriber growth (+28%) and a 6x increase in optimization cycle velocity.

The Challenge

The Avast team was looking to complete a full SEM & SEO performance audit across their global markets to identify areas of opportunity for improvements and campaign optimizations. There was also a need to complete a full site analytics audit to ensure data collection and reporting were accurate. Lastly, this also included consulting as it related to their experimentation practice.

The Solution

Through a detailed audit process across platforms and solutions, the Chartis team was able to focus on the following 3 areas to identify opportunities: SEM & Analytics Effectiveness, Conversions & Tracking and Optimization identification. The results led to detailed recommendations and a roadmap that could be implemented across the Avast digital experiences to build consistency in process (e.g. reporting) and improvements in performance (SEO & CRO recommendations).

The Challenge

The WNBA had gone through a technology unification program to streamline how various properties are managed and presented across the league, their teams sites and other relevant entities. The optimization of their organic search channel, driving new user acquisition to their application and improving overall app engagement was identified as a critical requirement for future growth. Chartis is also the new partner responsible for the 2023 Season DTC Marketing Strategy and Execution.

The Solution

The WNBA partnered with Chartis to work closely with the engineering, data & analytics and growth teams to ensure that WNBA.com is built from the ground up for maximum SEO visibility with a unified data layer for cross-channel targeting and optimization. Chartis developed centralized reporting dashboards to aggregate data from multiple sources and provide reliable benchmarks. We also developed a new notification strategy for segmenting users of the WNBA to drive further retention and engagement, as well as looking for opportunities to improve adoption.

The Challenge

NBA digital properties were going through a technology unification program to streamline how various properties are managed and presented across the league, teams sites and other relevant entities. SEO and the optimization of content and the development of a data strategy that spanned across the newly unified platform was identified as a critical requirement for the future growth.

The Solution

NBA partnered with Chartis, working closely with the engineering, data/analytics and growth teams to ensure the new platform was built from the ground up for maximum SEO visibility with a unified data layer for cross-channel targeting and optimization. Chartis also developed centralized reporting dashboards to aggregate data from multiple sources and provide reliable benchmarks to track performance on-season and off-season.

The Result: Since the relaunch, NBA.com SEO traffic is up 2X year-over-year.

The Challenge

With a strong mandate to improve the organization’s digital experiences, reporting and marketing effectiveness, Gore needed a partner to help build out a holistic strategy focused across data, analytics and measurement in an effort to become an Insights-Driven Organization (IDO).  Gore has partnered with Chartis for 4+ years across this journey, to deliver programs and solutions that are focused on gaining a deeper understanding of their customers (e.g. engagement) and how  marketing channels drive performance (e.g. lead generation).

The Solution

Chartis first engaged Gore by first assessing and auditing the accuracy of their data capture & performance metrics across platforms (media, analytics, CRM, etc.) and implemented foundational changes to build back trust in their data. Once a firm foundation was in place, Chartis defined and implemented reporting frameworks for the business to allow for accurate performance measurement across all of their marketing channel activities (8 markets), to better inform and improve future-state marketing tactics and spend.

The Result: We have seen an 32% increase in lead volume.

Chartis now supports ABM, SEO, SEM, Performance Reporting, Analytics, Compliance, Insights, and more.