With a strong mandate to improve the organization’s digital experiences, reporting and marketing effectiveness, Gore needed a partner to help build out a holistic strategy focused across, data, analytics and measurement in an effort to become an Insights-Driven Organization (IDO). Gore has partnered with Chartis for 4+ years across this journey, to deliver programs and solutions that are focused on gaining a deeper understanding of their customers (e.g. engagement) and how marketing channels drive performance (e.g. lead generation).
Chartis first engaged Gore by assessing and auditing the accuracy of their data capture & performance metrics across platforms (media, analytics, CRM, etc.) and implemented foundational changes to build back trust in their data. Once a firm foundation was in place, Chartis defined and implemented reporting frameworks for the business to allow for accurate performance measurement across all of their marketing channel activities (8 markets), to better inform and improve future-state marketing tactics and spend. We have seen a 32% increase in lead volume.
Chartis now supports ABM, SEO, SEM, Performance Reporting, Analytics, Compliance, Insights, and more.