Strategy

We help brands build digital strategies that are enabled through innovative approaches to AI, technology & data. Our strategy capabilities drive business performance and impact at scale.
  • AI Opportunity Mapping & Strategy
  • Enterprise Data Strategy
  • Measurement Strategy
  • Marketing Strategy & Roadmap
  • Journey Mapping & Use Case Development
  • Data Activation & Governance Frameworks
  • Data2Delta Pilot Strategy

Focus Area

AI Opportunity Mapping & Strategy

We help clients uncover where AI can drive the greatest impact across their organization by starting with real business challenges and opportunities — not prepackaged solutions. Through workshops, cross-functional discovery, and opportunity mapping, we identify high-potential use cases and prioritize them by feasibility, impact, and ROI. The result is a clear, tailored AI strategy that’s aligned with your goals, tech stack, and data maturity — so every experiment has purpose, and every investment has upside.

Enterprise Data Strategy

Transform fragmented data into actionable insights. We develop an AI-enhanced data strategy that unifies platforms and maps out how to activate data across all channels, enabling personalized campaigns and smarter decision-making to drive growth.

Measurement Strategy

Gain complete visibility into performance. We establish standardized KPIs and automated reporting across web, app, and marketing platforms, so you get real-time clarity on what’s working. With consistent metrics and machine-learning analytics, you can optimize spend and prove ROI with confidence.

Marketing Strategy & Roadmap

Accelerate growth with a data-driven game plan. We craft comprehensive marketing strategies and roadmaps backed by customer data and predictive analytics. The focus is on high-impact digital channels and tactics that deliver measurable results, ensuring every marketing dollar fuels engagement and revenue.

Journey Mapping & Use Case Development

Deliver seamless customer experiences at scale. We map out your customer’s journey step by step, identifying key use cases and data capture points. By leveraging Martech solutions (and even AI-driven personalization), we design journeys that engage customers at each touchpoint and guide them toward conversion.

Data Activation & Governance Frameworks

Harness data responsibly and effectively. We implement robust data governance frameworks to ensure your customer data is organized, secure, and compliant with GDPR, CCPA, and other regulations. The benefit: your teams can confidently activate data for marketing while maintaining trust and meeting all privacy requirements.

Data2Delta Pilot Strategy

Turn data insights into new revenue streams. Our Data2Delta approach uses deep data analysis to spot high-potential opportunities (often uncovered by advanced analytics). We then design focused pilot programs to activate your 1st and 3rd party data, rapidly test those ideas, and scale the winners to drive incremental revenue for your business.

Strategy Case Study

Full-Service Marketing Execution
Not Available Now
W.L. Gore is a global manufacturing company with $4 billion in annual revenue that specializes in providing innovative products solutions. Gore has more than 11,000 employees, with manufacturing facilities in the United States, Germany, United Kingdom, Japan and China, and sales offices around the world.
The Challenge

With a strong mandate to improve the organization’s digital experiences, reporting and marketing effectiveness, Gore needed a partner to help build out a holistic strategy focused across, data, analytics and measurement in an effort to become an Insights-Driven Organization (IDO). Gore has partnered with Chartis for 4+ years across this journey, to deliver programs and solutions that are focused on gaining a deeper understanding of their customers (e.g. engagement) and how marketing channels drive performance (e.g. lead generation).

The Solution

Chartis first engaged Gore by assessing and auditing the accuracy of their data capture & performance metrics across platforms (media, analytics, CRM, etc.) and implemented foundational changes to build back trust in their data. Once a firm foundation was in place, Chartis defined and implemented reporting frameworks for the business to allow for accurate performance measurement across all of their marketing channel activities (8 markets), to better inform and improve future-state marketing tactics and spend. We have seen a 32% increase in lead volume.

Chartis now supports ABM, SEO, SEM, Performance Reporting, Analytics, Compliance, Insights, and more.