Experiences

We design experiences based on deep user understanding to help our clients engage. acquire and retain their customers. 
  • Experience Strategy
  • Experience Design
  • Personas
  • Research and Insights
  • Brand Development
  • Creative & Visual Design
  • Content Strategy

Focus Area

Experience Strategy

Identification and development of bespoke value exchange opportunities between brand and customer.

Research and Insights

Planning and execution of customer research and usability testing.

Experience Design

Development of journey maps, prototypes, wireframes, navigation structure and information architecture.

Brand Development

Ideation of brand strategy, identity, visual execution and style guides.

Personas

Research and development of target customer personas - used to inform experience strategy, design and marketing strategies.

Creative & Visual Design

Creation of mood boards, UI design, interaction templates, component libraries, and sales & marketing collateral.

Content Strategy

Development of content goals, key messages, formats, timelines and copy.

Experiences Case Study

Website Redesign
Not Available Now

DOVER is an American conglomerate manufacturer of industrial products. Chartis worked with their sub-companies, VSG, CDS and MPG to redesign and build their new web experiences.

 
The Challenge

MPG (a sub-business of Dover Corp.) engaged the Chartis team to lead design efforts in preparation for the redesign & CMS replatform of MPG’s mpgdover.com site. The primary objective of MPG’s engagement was to rapidly consolidate 6 domains into a single domain to support the B2B customer journey and drive leads.

The Solution

Chartis was able to synthesize requirements into an Experience Brief, which consolidated disparate inputs from MPG into site redesign goals, user segments, information architecture (IA) artifacts and use cases. We developed conceptual directions for the new site and built in efficiencies to detailed design by creating UI component libraries that could be leveraged across page templates. This led to a streamlined and efficient development process getting the site released before the planned launch date.