Experiences

We design experiences based on deep user understanding to help our clients engage. acquire and retain their customers. 
  • AI-Powered Personalization & Optimization
  • Experience Strategy
  • Experience Design
  • Personas
  • Research and Insights
  • Brand Development
  • Creative & Visual Design
  • Content Strategy

Focus Area

AI-Powered Personalization & Optimization

We use AI and internal Agents to create personalized recommendations across digital experiences — from tailored content to dynamic journey flows based on behavior and intent. Beyond just design, we build systems that learn and adapt, enabling brands to test, optimize, and scale experiences that engage users at every stage. The result: higher conversion rates, longer retention, and more meaningful interactions with your brand.

Experience Strategy

Create customer experiences that drive real business value. We start by deeply understanding your customers – analyzing data, research, and feedback to find what they truly value. Then we craft a strategic experience plan that defines how every interaction (online and offline) delivers mutual value: delightful for the customer and impactful for your business. This blueprint, often enhanced with personalization opportunities, turns each touchpoint into a chance to strengthen relationships and boost lifetime value.

Research and Insights

Design with a genuine understanding of your users. Our team conducts extensive user research and usability testing, combining interviews and observations with AI-driven analysis of user behavior patterns. These insights reveal pain points and opportunities, allowing us to recommend experience improvements that resonate with your audience and increase engagement and conversion rates.

Experience Design

Turn insights into intuitive, engaging designs. We develop detailed journey maps, wireframes, and interactive prototypes to blueprint the optimal user experience. Every element – navigation, layout, content flow – is crafted following UX best practices to be user-friendly and conversion-focused. The result is a seamless digital experience (website or app) where customers find what they need effortlessly, leading to higher satisfaction and repeat business.

Brand Development

Build a brand identity that stands out in the digital world. We help define your brand strategy and bring it to life visually and verbally. From logos and color palettes to tone of voice and style guides, we create a cohesive brand identity that reflects your company’s values and appeals to your target audience. A strong, consistent brand presence across all channels not only makes you memorable but also builds trust with customers before they even engage.

Personas

Tailor your marketing to what your customers really want. Using thorough research and machine-learning analytics on customer data, we develop realistic personas for your key customer segments. Each persona highlights goals, pain points, and behaviors, giving your teams a clear picture of who they’re designing for or marketing to. This ensures that every experience and campaign is personalized and relevant, increasing the likelihood of engagement and conversion.

Creative & Visual Design

Captivate your audience with exceptional visual storytelling. Our creative team produces everything from mood boards and style tiles to complete UI designs and graphic assets. Whether it’s a website interface or marketing collateral, we ensure the visuals are striking, on-brand, and consistent across all materials. This cohesive visual language not only differentiates your brand but also attracts and keeps the attention of customers in a crowded digital marketplace.

Content Strategy

Engage customers with the right content at the right time. We develop a strategic content plan that outlines clear objectives, key messages, content formats, and an editorial calendar. Backed by SEO research and audience insights (including AI-driven analysis of content trends), our strategy ensures each blog post, video, or white paper serves a purpose – to educate, inspire, or convert. By delivering valuable content aligned with customer needs and search demand, you’ll drive more traffic, foster deeper engagement, and support your business goals through thought leadership.

Experiences Case Study

Website Redesign
Not Available Now

DOVER is an American conglomerate manufacturer of industrial products. Chartis worked with their sub-companies, VSG, CDS and MPG to redesign and build their new web experiences.

 

The Challenge

MPG (a sub-business of Dover Corp.) engaged the Chartis team to lead design efforts in preparation for the redesign & CMS replatform of MPG’s mpgdover.com site. The primary objective of MPG’s engagement was to rapidly consolidate 6 domains into a single domain to support the B2B customer journey and drive leads.

The Solution

Chartis was able to synthesize requirements into an Experience Brief, which consolidated disparate inputs from MPG into site redesign goals, user segments, information architecture (IA) artifacts and use cases. We developed conceptual directions for the new site and built in efficiencies to detailed design by creating UI component libraries that could be leveraged across page templates. This led to a streamlined and efficient development process getting the site released before the planned launch date.