We support the selection & implementation of Marketing Technology solutions that fit best within our Client's ecosystem.  These solutions deliver value through improved digital touch-points & experiences across the entire customer journey.
  • Enterprise Data Platform Design
  • Martech Stack Evaluation & Enhancements
  • Data Visualization & Reporting Platforms
  • Web Analytics Implementation
  • Customer Engagement Management (CEM)

Focus Area

Enterprise Data Platform Design

Design of data platforms, key integrations and data models for activations.

Martech Stack Evaluation & Enhancements

Development of business requirements and scorecards to evaluate and select key solutions within a technology category.

Data Visualization & Reporting Platforms

Design & development of data centralization and reporting capabilities.

Web Analytics Implementation

Development of tagging & tracking specifications and implementation/management through industry leading tag management platforms.

Customer Engagement Management (CEM)

Implementation of audience and trigger based cross-channel journeys across marketing channels and digital experience platforms.

Platforms Case Study

Experimentation and CRO
Not Available Now
HBO MAX is a premium subscription video on demand streaming service owned by WarnerMedia Studios & Networks and the flagship property of parent subsidiary Home Box Office, Inc.
The Challenge

As a new entrant into DTC streaming services, HBO Max was in the need to maximize CRO to grow and scale the subscription services at the pace of its larger competitive set, while staying ahead of the smaller and emerging players in DTC streaming services. 

The Solution

HBO Max partnered with Chartis to define, design and implement a global CRO program across US, EU and LATAM to improve engagement and acquisition throughout their purchase funnel. Chartis also developed a user segmentation, measurement & reporting strategy to span across campaigns, platforms (web and app) and customer data to provide insights and improvements across all stages of the customer journey.

The Result: To date, over our 3 year relationship, we have seen increases in subscriber growth (+28%) and a 6x increase in optimization cycle velocity.