Platforms

We support Martech stack solution design, and integrations that deliver improved user experiences & personalization across the customer journey.

Enterprise Data Platform Design
Martech Stack Evaluation & Enhancements
Data Visualization & Reporting Platforms
Web Analytics Implementation
Website & Application Development
Salesforce Development

Focus Area

Enterprise Data Platform Design

Design of data platforms, key integrations and data models for activations.

Martech Stack Evaluation & Enhancements

Development of business requirements and scorecards to evaluate and select key solutions within a technology category.

Data Visualization & Reporting Platforms

Design & development of data centralization and reporting capabilities, leveraging Business Intelligence platforms

Web Analytics Implementation

Development of tagging & tracking specifications and implementation/management through industry leading tag management platforms.

Website & Application Development

Expert CMS website development and Custom Application Development (Native/React), leveraging the latest technologies to deliver scalable, user-friendly solutions. Specializing in creating content-rich platforms, responsive web and mobile experiences, personalization and seamless integrations to drive engagement, performance, and business growth.

Salesforce Development

Custom Salesforce development and integration, leveraging the latest technologies to build tailored solutions, including Apex, Lightning Web Components (LWC), and Salesforce Flow. Expertise in creating scalable Salesforce experiences such as CRM customizations, complex workflows, and third-party integrations with external applications, ensuring seamless business operations and enhanced user engagement.

Platforms Case Study

Experimentation and CRO

HBO MAX is a premium subscription video on demand streaming service owned by WarnerMedia Studios & Networks and the flagship property of parent subsidiary Home Box Office, Inc.

The Challenge

As a new entrant into DTC streaming services, HBO Max was in the need to maximize CRO to grow and scale the subscription services at the pace of its larger competitive set, while staying ahead of the smaller and emerging players in DTC streaming services.

The Solution

HBO Max partnered with Chartis to define, design and implement a global CRO program across US, EU and LATAM to improve engagement and acquisition throughout their purchase funnel. Chartis also developed a user segmentation, measurement & reporting strategy to span across campaigns, platforms (web and app) and customer data to provide insights and improvements across all stages of the customer journey.

The Result: To date, over our 3 year relationship, we have seen increases in subscriber growth (+28%) and a 6x increase in optimization cycle velocity.