Data

We transform fragmented data into connected, actionable systems — enabling AI-driven analytics, unified measurement, and personalized activation at scale.
  • AI-Ready Data Enablement
  • Enterprise Data Strategy
  • Data Ecosystem Integration
  • Data Privacy Compliance
  • Measurement Strategy & Implementation

Focus Area

AI-Ready Data Enablement

We help clients structure and optimize their data to support AI use cases across marketing, analytics, and operations. This includes aligning schemas, cleaning and labeling datasets, enriching customer profiles, and setting up pipelines to feed models or copilots in real time. Whether you’re training a model, deploying LLMs, or enabling predictive dashboards, we ensure your data is AI-ready — accurate, connected, and actionable.

Enterprise Data Strategy

We design enterprise-wide data strategies that align with business goals, unify fragmented systems, and set the foundation for AI, personalization, and omnichannel activation. Our approach ensures your data isn’t just collected — it’s actionable, trusted, and built to scale.

Data Privacy Compliance

We implement governance frameworks that ensure your customer data is compliant with GDPR, CCPA, and evolving global privacy regulations. From consent management to data minimization, we help you protect customer trust while enabling compliant personalization and analytics.

Data Ecosystem Integration

We architect and implement integrations across your marketing, sales, analytics, and CRM platforms to create a unified, real-time ecosystem. Whether through APIs, ETL pipelines, or cloud data lakes, we ensure seamless data flow that supports smarter decisions across teams.

Measurement Strategy & Implementation

We define the KPIs that matter, design tracking frameworks, and implement reporting systems that give you clear, real-time visibility into performance. From GA4 to custom dashboards, our measurement strategies turn marketing data into actionable insight — so you can optimize spend and prove ROI with confidence.

Optimization Case Study

Paid Marketing Optimization
Not Available Now
Crane is a historic brand, dating back to 1801, and is synonymous with creating exquisite personalized and hand-crafted stationery.
The Challenge

The Crane brand has a niche target audience for high-end stationary and cards. The share of new customers had declined due to over-reliance on “demand capture” channels (email, brand search etc.). New-to-Brand (NTB) was a critical focus area of the new marketing strategy. We developed and executed a new acquisition strategy focused on existing customer data to develop personas and look-alike audiences helping to inform targeting, messaging and campaign flighting.

The Solution

Our solution focused on 3 key areas: (1) Channel-mix (expansion of mix to broaden the customer base while maintaining ROAS), (2) Program orchestration and optimization (defined the detailed revenue plan and identified triggers & responses throughout the year) and an (3) Insights & Advisory team com's (advising the CEO and Head of Marketing on a monthly-bases with tactical adjustment to achieve revenue plans). 

The work has delivered oversized returns for Crane. The media plan and channel-mix implementation resulted in improved media efficiency, channel diversification and better visibility into the performance of the Crane leadership team.

The Result: 28% increase in paid media ROAS and 5.3x increase in paid social revenue with the same spend.