B2C Expertise

B2C Digital Marketing, powering personalized, data-driven experiences that engage, convert and retain. 

Today’s consumer brands face a fast-moving landscape—where expectations are high, loyalty is fleeting, and AI is reshaping every digital interaction. At Chartis, we partner with B2C companies to build meaningful, measurable connections with customers through data-led personalization, UX innovation, and performance-focused experimentation.

How we drive value for B2C brands:

Strong B2C foundations start with knowing your customer

Success in B2C begins with a deep understanding of who your customers are, how they behave, and what drives them to act. Unlike B2B, where Ideal Customer Profiles (ICPs) guide targeting, B2C brands must decode intent signals, emotional motivators, and channel behaviors to deliver meaningful, personalized experiences. Whether you're optimizing for first purchase, increasing lifetime value, or improving engagement, building a solid behavioral foundation is critical to marketing that performs and scales.

Where to start with understanding your customer:

Winning in B2C starts with personalization, performance, and precision

For consumer brands, growth doesn’t come from chasing volume—it comes from delivering the right experience, at the right moment, to the right audience. Whether you’re driving first-time purchases, improving customer lifetime value (CLV), or scaling into new segments, success starts with data-driven personalization and a performance mindset. At Chartis, we help B2C brands connect behavioral insights, content, and AI to build marketing engines that are measurable, scalable, and revenue-focused.

Today’s consumers expect seamless, emotionally resonant interactions across every touchpoint. They bounce between channels, act on impulse, and demand personalized experiences—making static campaigns and spray-and-pray media tactics obsolete. That’s why we focus on building AI-powered, insight-led marketing programs that evolve in real time. From predictive product recommendations to dynamic creative optimization, we help you meet the modern consumer with marketing that’s fast, flexible, and fully accountable.

Start with smarter targeting. Scale with intelligent automation.

Too many brands burn through budgets without clarity on what’s working or why. We start by identifying your highest-value segments—based on behavior, life stage, and purchase intent—not just demographics. From there, we deploy always-on acquisition strategies across paid social, search, display, and influencer that are rooted in experimentation and optimized for return.

Every tactic is designed to move the revenue needle—whether that’s increasing AOV, reducing churn, or driving repeat purchases. And with AI built into every layer—from media bidding to journey personalization—we help your marketing dollars go further, faster.

Our B2C Growth Engine in Action

We bring together the tools, tactics, and intelligence modern consumer brands need to grow.
Our integrated approach spans every stage of the funnel—from acquisition to retention—combining AI-driven personalization, performance media, testing, and analytics to maximize ROI. Here’s how we activate high-performing B2C programs in-market:

• Paid Search & Shopping Ads (Google, Microsoft, Amazon) – Capture high-intent buyers with optimized keyword targeting, AI-driven bidding, and real-time feed updates
• Social & Influencer Advertising (Meta, TikTok, YouTube, Snapchat) – Build emotional relevance and demand through creative storytelling, user-generated content, and social proof
• Personalization & Product Recommendations (Dynamic Yield, Klaviyo, Bloomreach) – Deliver smarter on-site and in-email experiences that drive upsell and loyalty
• AI-Powered Testing & Conversion Optimization (Optimizely, VWO, Google Optimize) – Run structured experiments to improve conversion rate, cart size, and funnel efficiency
• Lifecycle & Retention Marketing (Braze, Klaviyo, Iterable) – Automate personalized email, SMS, and push campaigns to re-engage users and maximize LTV
• Measurement, Attribution & Experimentation (GA4, Segment, Amplitude) – Get a unified view of what's working—by cohort, channel, and creative—and make smarter decisions, faster

Measure What Matters: Revenue, ROAS, and LTV

Success in B2C is more than just impressions and clicks—it’s about revenue and results. We build marketing programs around performance KPIs that tie directly to business impact: ROAS, CAC, CLV, and retention. Our teams implement clear measurement frameworks and unified dashboards that show what’s driving value and where to optimize next.

We believe in test-and-learn cultures, not guess-and-check campaigns. From campaign launch to iteration, we continuously analyze what’s converting and why—so you can reallocate spend, increase efficiency, and scale smarter.

Let’s Build Your B2C Growth Strategy Together

We partner with consumer brands across beauty, retail, wellness, food & beverage, and DTC—helping them turn data into growth and experimentation into competitive advantage. Whether you need a full-funnel partner or an extension of your internal team, we bring the strategy, execution, and accountability to drive lasting, measurable value.

Let’s make every touchpoint count—and every dollar work harder.