Our Thinking

CES 2025 showcased groundbreaking innovations in AI, AR, and more, offering marketers valuable lessons to reimagine strategies. From reframing challenges like a robot vacuum’s robotic arm to revisiting once-dismissed tactics like direct mail, this article explores how creativity and practicality can drive impactful marketing in 2025 and beyond.

Discover how LinkedIn ad campaigns perform across key B2B industries like Finance, SaaS, and Manufacturing. With data-driven insights and CTR benchmarks, this article provides actionable strategies to optimize your LinkedIn Ads and drive measurable results

AI is everywhere, but where do you start? Learn why AI matters, where to invest with purpose, and how to test, learn, and scale effectively for real value.

Navigate 2025 marketing trends with a smart, focused approach. From AI tools to shifting search dynamics and automation, discover how starting small, staying agile, and prioritizing customer value will set your brand up for success.

In the fast-paced world of marketing, achieving personalization without overwhelming your team can feel impossible. That’s where micro-flows come in—quick-to-launch, bite-sized email sequences that deliver big results with minimal effort. By starting small and leveraging existing content, dynamic personalization, and scalable strategies, you can create impactful customer experiences without the heavy lift. Micro-flows are the building blocks to smarter, more efficient email marketing—helping you balance perfection with possibility.

As Q4 wraps up and Q1 approaches, understanding seasonal trends in paid media—particularly paid search—is crucial for lead generation brands. By analyzing search demand, validating trends against performance, and optimizing strategies for high-intent periods, brands can allocate budgets effectively to maximize ROI year-round. This data-driven approach ensures lead gen campaigns remain impactful, even during seasonal lulls.

Taking the time to clean up your Google Analytics setup at the end of the year ensures you’ll start the new year on the right foot, with accurate data that provides actionable insights.

In today's digital landscape, businesses need a multi-faceted analytics strategy to fully understand their audience and optimize their online presence to drive value.

Account-Based Marketing (ABM) is a powerful strategy for B2B marketers looking to focus on high-value accounts rather than a broad, general audience

The Chartis team has been ranked on the 2024 Inc. 5000 annual list of the nations fastest growing private companies. Sitting at rank #762, we are proud of our companies growth and commitment too digital excellence.