CHARTIS
CHARTIS

Strategy

Platforms

Optimization

We offer services that are aimed at maximizing the value of data and platforms to drive results.

FOCUS AREAS
Enterprise Data Strategy

Development of scenarios and data/platform mapping for cross-channel data activation.

Data Activation & Governance Frameworks

Establishing data storage and activation governance frameworks that complies with required regulations (GDPR, CCPA etc.).

Audience Segmentation & Definition

Use of data attributes (1st or 3rd party) to develop audience segments used for personalization and targeting.

Measurement Strategy

Brand level measurement and reporting strategy focused on establishing standardized KPIs and reporting for performance across web/app, digital marketing and customer (CRM) platforms.

Journey Mapping & Use Case Development

Development of use cases, data capture and martech solutions required to enable and activate experiences across defined customer journeys.

Data2Delta Pilot Strategy

Our unique approach of creating and identifying opportunities, from data insights, and developing detailed pilot definitions aimed at activating 1st and 3rd third party data to drive incremental revenue.

We support martech stack solution design, and integrations that deliver improved customer experiences across their conversion and loyalty journeys.

FOCUS AREAS
Enterprise Data Platform Design

Design of data platforms, key integrations and data models for activations.

Martech Stack Evaluation & Enhancements

Development of business requirements and scorecards to evaluate and select key solutions within a technology category.

Data Visualization & Reporting Platforms

Design & development of data centralization and reporting capabilities.

Web Analytics Implementation

Development of tagging & tracking specifications and implementation/management through industry leading tag management platforms.

Customer Engagement Management (CEM)

Implementation of audience and trigger based cross-channel journeys across marketing channels and digital experience platforms.

We establish and execute optimization programs that are focused on testing and learning from results, to iteratively improve the performance of conversion funnel(s).

FOCUS AREAS
Optimization Programs

Design & execution of A/B and Multivariate testing across core experience touchpoints to improve platform and marketing efficiency.

Journey & Flow Orchestration

Ongoing execution and optimization of customer engagement flows and data to improve the performance of key funnels.

‘Media Plus’ Mix Modeling

Modeling that includes owned platform variables in addition to media performance to outline true impact that can be driven on the ROAS.

Activation of Data Pilots (Data2Delta)

Launch, tracking and scaling of DATA2DELTA pilots identified during the program strategy, ongoing use case development and value creation planning (VCP) development in collaboration with media stakeholders.

SEO & Campaign Optimization

Ongoing content, technology and ecosystem enhancements to drive higher SEO visibility and proactive management to improve digital campaign performance.

Strategy

We offer services that are aimed at maximizing the value of data and platforms to drive results.

FOCUS AREAS
Enterprise Data Strategy

Development of scenarios and data/platform mapping for cross-channel data activation.

Data Activation & Governance Frameworks

Establishing data storage and activation governance frameworks that complies with required regulations (GDPR, CCPA etc.).

Audience Segmentation & Definition

Use of data attributes (1st or 3rd party) to develop audience segments used for personalization and targeting.

Measurement Strategy

Brand level measurement and reporting strategy focused on establishing standardized KPIs and reporting for performance across web/app, digital marketing and customer (CRM) platforms.

Journey Mapping & Use Case Development

Development of use cases, data capture and martech solutions required to enable and activate experiences across defined customer journeys.

Data2Delta Pilot Strategy

Our unique approach of creating and identifying opportunities, from data insights, and developing detailed pilot definitions aimed at activating 1st and 3rd third party data to drive incremental revenue.

 

Platforms

We support martech stack solution design, and integrations that deliver improved customer experiences across their conversion and loyalty journeys.

FOCUS AREAS
Enterprise Data Platform Design

Design of data platforms, key integrations and data models for activations.

Martech Stack Evaluation & Enhancements

Development of business requirements and scorecards to evaluate and select key solutions within a technology category.

Data Visualization & Reporting Platforms

Design & development of data centralization and reporting capabilities.

Web Analytics Implementation

Development of tagging & tracking specifications and implementation/management through industry leading tag management platforms.

Customer Engagement Management (CEM)

Implementation of audience and trigger based cross-channel journeys across marketing channels and digital experience platforms.

 

Optimization

We establish and execute optimization programs that are focused on testing and learning from results, to iteratively improve the performance of conversion funnel(s).

FOCUS AREAS
Optimization Programs

Design & execution of A/B and Multivariate testing across core experience touchpoints to improve platform and marketing efficiency.

Journey & Flow Orchestration

Ongoing execution and optimization of customer engagement flows and data to improve the performance of key funnels.

‘Media Plus’ Mix Modeling

Modeling that includes owned platform variables in addition to media performance to outline true impact that can be driven on the ROAS.

Activation of Data Pilots (Data2Delta)

Launch, tracking and scaling of DATA2DELTA pilots identified during the program strategy, ongoing use case development and value creation planning (VCP) development in collaboration with media stakeholders.

SEO & Campaign Optimization

Ongoing content, technology and ecosystem enhancements to drive higher SEO visibility and proactive management to improve digital campaign performance.