We offer services that are aimed at maximizing the value of data and platforms to drive results.
Development of scenarios and data/platform mapping for cross-channel data activation.
Establishing data storage and activation governance frameworks that complies with required regulations (GDPR, CCPA etc.).
Use of data attributes (1st or 3rd party) to develop audience segments used for personalization and targeting.
Brand level measurement and reporting strategy focused on establishing standardized KPIs and reporting for performance across web/app, digital marketing and customer (CRM) platforms.
Development of use cases, data capture and martech solutions required to enable and activate experiences across defined customer journeys.
Our unique approach of creating and identifying opportunities, from data insights, and developing detailed pilot definitions aimed at activating 1st and 3rd third party data to drive incremental revenue.
We support martech stack solution design, and integrations that deliver improved customer experiences across their conversion and loyalty journeys.
Design of data platforms, key integrations and data models for activations.
Development of business requirements and scorecards to evaluate and select key solutions within a technology category.
Design & development of data centralization and reporting capabilities.
Development of tagging & tracking specifications and implementation/management through industry leading tag management platforms.
Implementation of audience and trigger based cross-channel journeys across marketing channels and digital experience platforms.
We establish and execute optimization programs that are focused on testing and learning from results, to iteratively improve the performance of conversion funnel(s).
Design & execution of A/B and Multivariate testing across core experience touchpoints to improve platform and marketing efficiency.
Ongoing execution and optimization of customer engagement flows and data to improve the performance of key funnels.
Modeling that includes owned platform variables in addition to media performance to outline true impact that can be driven on the ROAS.
Launch, tracking and scaling of DATA2DELTA pilots identified during the program strategy, ongoing use case development and value creation planning (VCP) development in collaboration with media stakeholders.
Ongoing content, technology and ecosystem enhancements to drive higher SEO visibility and proactive management to improve digital campaign performance.
Development of scenarios and data/platform mapping for cross-channel data activation.
Establishing data storage and activation governance frameworks that complies with required regulations (GDPR, CCPA etc.).
Use of data attributes (1st or 3rd party) to develop audience segments used for personalization and targeting.
Brand level measurement and reporting strategy focused on establishing standardized KPIs and reporting for performance across web/app, digital marketing and customer (CRM) platforms.
Development of use cases, data capture and martech solutions required to enable and activate experiences across defined customer journeys.
Our unique approach of creating and identifying opportunities, from data insights, and developing detailed pilot definitions aimed at activating 1st and 3rd third party data to drive incremental revenue.
Design of data platforms, key integrations and data models for activations.
Development of business requirements and scorecards to evaluate and select key solutions within a technology category.
Design & development of data centralization and reporting capabilities.
Development of tagging & tracking specifications and implementation/management through industry leading tag management platforms.
Implementation of audience and trigger based cross-channel journeys across marketing channels and digital experience platforms.
Design & execution of A/B and Multivariate testing across core experience touchpoints to improve platform and marketing efficiency.
Ongoing execution and optimization of customer engagement flows and data to improve the performance of key funnels.
Modeling that includes owned platform variables in addition to media performance to outline true impact that can be driven on the ROAS.
Launch, tracking and scaling of DATA2DELTA pilots identified during the program strategy, ongoing use case development and value creation planning (VCP) development in collaboration with media stakeholders.
Ongoing content, technology and ecosystem enhancements to drive higher SEO visibility and proactive management to improve digital campaign performance.