Experiences

We design & build experiences, based on deep user understanding, to help our clients engage, acquire and retain their customers.
  • Personas & Journeys
  • User Experience Design
  • Content Strategy
  • Brand Development
  • Creative/Visual Design
  • Website Development

Focus Area

Personas & Journeys

Development of target customer personas and users journeys. Outputs are used to inform experience design as well as marketing strategies.

User Experience Design

User Experience Design, annotated wireframes, sitemap, navigation structure, site taxonomy.

Content Strategy

Development of content ecosystem to support the UX/UI across target platforms and customer journey touchpoints.

Brand Development

Brand strategy, brand and identity development, Brand guidelines and style guides.

Creative & Visual Design

Graphic design across mobile and desktop, mood boards, detailed visual design templates, sales and marketing collateral design, component library design.

Website Development

Building and maintaining websites that are focused on driving results and engaging customers.

Experiences Case Study

Website Redesign
Not Available Now

DOVER is an American conglomerate manufacturer of industrial products. Chartis worked with their sub-companies, VSG, CDS and MPG to redesign and build their new web experiences.

 
The Challenge

MPG (a sub-business of Dover Corp.) engaged the Chartis team to lead design efforts in preparation for the redesign & CMS replatform of MPG’s mpgdover.com site. The primary objective of MPG’s engagement was to rapidly consolidate 6 domains into a single domain to support the B2B customer journey and drive leads.

The Solution

Chartis was able to synthesize requirements into an Experience Brief, which consolidated disparate inputs from MPG into site redesign goals, user segments, information architecture (IA) artifacts and use cases. We developed conceptual directions for the new site and built in efficiencies to detailed design by creating UI component libraries that could be leveraged across page templates. This led to a streamlined and efficient development process getting the site released before the planned launch date.