Our Thinking

A recent LinkedIn discussion revealed several key strategies that have been instrumental in maximizing the effectiveness of PMAX campaigns. ​

SEO is no longer a siloed channel — it’s an infrastructure layer of your digital presence. Addressing technical SEO debt isn't just a cleanup project. It's a strategic initiative that protects your ability to compete, scale, and evolve. The longer debt lingers, the more expensive it becomes — in lost rankings, wasted resources, and missed opportunities.

Our end-of-year marketing checklist outlines five of the most impactful actions you can take right now to improve alignment, efficiency, and growth. Each one is supported by practical takeaways to guide your end of year execution.

If your demand gen engine is stalling, the issue likely isn’t your campaigns—it’s the disconnect between sales and marketing. Learn how to align your teams around shared goals, real-time feedback, and KPIs that actually move revenue.

AI isn’t just transforming big-picture marketing strategies — it’s reshaping the day-to-day of paid search. This guide explores practical ways to embed AI into your PPC workflow, from smarter keyword planning to real-time optimization and creative testing. Discover how to scale impact, save time, and make better decisions faster — without losing the human touch.

At Chartis, we believe every client request—no matter how small—is a chance to deliver unexpected value. In this article, SEO Manager Jules Allen shares how a proactive, strategic mindset can turn routine tasks into lasting partnerships.

Redesigning your website isn’t just about fresh visuals—it’s about reshaping how customers connect with your brand. Discover how to rethink your site’s role, define measurable goals, and scale smartly with our essential 3-step checklist that prioritizes both business outcomes and customer experience.

As marketing budgets tighten in 2025, leaders must focus on maximizing efficiency and driving measurable results. This guide explores strategies to optimize spending, prioritize high-ROI channels, and leverage AI and data-driven insights to stay competitive and fuel growth, even with reduced resources.

CES 2025 showcased groundbreaking innovations in AI, AR, and more, offering marketers valuable lessons to reimagine strategies. From reframing challenges like a robot vacuum’s robotic arm to revisiting once-dismissed tactics like direct mail, this article explores how creativity and practicality can drive impactful marketing in 2025 and beyond.

Discover how LinkedIn ad campaigns perform across key B2B industries like Finance, SaaS, and Manufacturing. With data-driven insights and CTR benchmarks, this article provides actionable strategies to optimize your LinkedIn Ads and drive measurable results

AI is everywhere, but where do you start? Learn why AI matters, where to invest with purpose, and how to test, learn, and scale effectively for real value.

Navigate 2025 marketing trends with a smart, focused approach. From AI tools to shifting search dynamics and automation, discover how starting small, staying agile, and prioritizing customer value will set your brand up for success.

In the fast-paced world of marketing, achieving personalization without overwhelming your team can feel impossible. That’s where micro-flows come in—quick-to-launch, bite-sized email sequences that deliver big results with minimal effort. By starting small and leveraging existing content, dynamic personalization, and scalable strategies, you can create impactful customer experiences without the heavy lift. Micro-flows are the building blocks to smarter, more efficient email marketing—helping you balance perfection with possibility.

As Q4 wraps up and Q1 approaches, understanding seasonal trends in paid media—particularly paid search—is crucial for lead generation brands. By analyzing search demand, validating trends against performance, and optimizing strategies for high-intent periods, brands can allocate budgets effectively to maximize ROI year-round. This data-driven approach ensures lead gen campaigns remain impactful, even during seasonal lulls.

Taking the time to clean up your Google Analytics setup at the end of the year ensures you’ll start the new year on the right foot, with accurate data that provides actionable insights.

In today's digital landscape, businesses need a multi-faceted analytics strategy to fully understand their audience and optimize their online presence to drive value.

Account-Based Marketing (ABM) is a powerful strategy for B2B marketers looking to focus on high-value accounts rather than a broad, general audience

The Chartis team has been ranked on the 2024 Inc. 5000 annual list of the nations fastest growing private companies. Sitting at rank #762, we are proud of our companies growth and commitment too digital excellence.

The Chartis team held our company onsite meeting in Old Montreal this year, where we had a chance to connect, collaborate and plan for how we want to continue growing as a team and as a business.

Chartis is your Minority Owned Business Agency Partner. We were proud to be named AdWeeks #2 Fastest Growing Minority Owned Business in 2023! Connect with us today

There are A LOT of important takeaways from this initial announcement, and likely a lot more evolutions to come. With every algorithm update, it is best to monitor performance closely and let the data determine the right path forward – but there are definitely areas brands and website owners should consider.

Chartis has earned the 10th ranking among the fast-growing Agencies in the US and ranks 2nd in Top Minority led Agencies for 2023!

The time for Google Optimize is coming to an end. Don't let your data, audiences, and experiments leave with it. With Chartis, you can ensure that your platform migration is seamless and that you don't miss a beat. 

What HBO Max has accomplished in less than 2 years is remarkable...

To properly manage all available customer data points, a Customer Data Platform (CDP) needs to be used in order to keep this information clean...

Like it or not, account-based marketing is the new normal for B2B lead generation.

Hotels, airlines, and car rental firms all share a similar goal: increase direct bookings from travelers.

Orchestration first appeared in print in 1849 according to Webster’s...

Are you the sole person at your company who uses an A/B testing & CRO tool such as Optimizely...

Retail experimentation:  Do not fear the holidays!