CHARTIS
CHARTIS

A Memo to the Lone Rangers of Experimentation

Use your expertise to drive impact while growing your career Are You a Lone Ranger of Experimentation?   Are you the sole person at your company who uses an A/B testing & CRO tool such as Optimizely, Adobe Test & Target, VWO or Google Optimize? Do people call you either: a…

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HBO Max wins “Best Experimentation Practice” for 2021

HBO Max Is Here to Take On Netflix. Is It Too Late? -- New York Times, May 26, 2020 HBO Max wins Best Experimentation Practice -- Optimizely, January 18th, 2022 What HBO Max has accomplished in less than 2 years is remarkable. What many may not realize is that in…

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Chartis’ word of the year for 2022: Orchestration

Orchestration first appeared in print in 1849 according to Webster’s, the same year as integrator.  (Americanization, anti-vaccination and ornery all debuted that year as well – but we’re too tired to go there…). The main definition for orchestration is still “the arrangement of a musical composition for performance by an…

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How Travel Suppliers Can Use a Customer Data Platform To Improve Direct Bookings

Hotels, airlines, and car rental firms all share a similar goal: increase direct bookings from travelers. Direct bookings are when a person reserves their travel through a channel owned by the travel supplier. Direct bookings have a profound impact on profitability because they: Increase the opportunity for ancillary sales Decrease…

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Chartis Helps Companies Adopt & Implement Account-Based Marketing

Like it or not, account-based marketing is the new normal for B2B lead generation. Marketing to businesses used to begin with prospective clients coming to your website after the launch of a marketing campaign—all with the hope that they’ll fill out contact forms so that the sales team has leads…

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Different Types of Customer Data Platforms & What They Mean for Digital Marketing

“A CDP is packaged software that builds a persistent, unified customer database that is accessible to all other systems” - CDP Institute To properly manage all available customer data points, a Customer Data Platform (CDP) needs to be used in order to keep this information clean, analysis-ready, and accessible to…

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