CHARTIS
CHARTIS

Chartis’ word of the year for 2022: Orchestration

Orchestration first appeared in print in 1849 according to Webster’s, the same year as integrator.  (Americanization, anti-vaccination and ornery all debuted that year as well – but we’re too tired to go there…). The main definition for orchestration is still “the arrangement of a musical composition for performance by an…

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Different Types of Customer Data Platforms & What They Mean for Digital Marketing

“A CDP is packaged software that builds a persistent, unified customer database that is accessible to all other systems” - CDP Institute To properly manage all available customer data points, a Customer Data Platform (CDP) needs to be used in order to keep this information clean, analysis-ready, and accessible to…

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