CHARTIS
CHARTIS

How Travel Suppliers Can Use a Customer Data Platform To Improve Direct Bookings

Hotels, airlines, and car rental firms all share a similar goal: increase direct bookings from travelers. Direct bookings are when a person reserves their travel through a channel owned by the travel supplier. Direct bookings have a profound impact on profitability because they: Increase the opportunity for ancillary sales Decrease…

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Chartis Helps Companies Adopt & Implement Account-Based Marketing

Like it or not, account-based marketing is the new normal for B2B lead generation. Marketing to businesses used to begin with prospective clients coming to your website after the launch of a marketing campaign—all with the hope that they’ll fill out contact forms so that the sales team has leads…

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Different Types of Customer Data Platforms & What They Mean for Digital Marketing

“A CDP is packaged software that builds a persistent, unified customer database that is accessible to all other systems” - CDP Institute To properly manage all available customer data points, a Customer Data Platform (CDP) needs to be used in order to keep this information clean, analysis-ready, and accessible to…

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