As the digital landscape shifts from traditional search to AI-first discovery, brands face a new set of challenges — and opportunities. That’s why we’re building AURA+, our proprietary AI Utility & Readiness Assessment Platform, designed to help clients measure and improve how ready they are for this next era.
AURA+ is more than a diagnostic tool — it’s a strategic engine that empowers brands to:
- Understand how they appear (or don't) across AI-driven channels like ChatGPT, Perplexity, and Claude
- Optimize their digital ecosystem — from foundational SEO and schema to UX and CRO — for AI relevance and visibility
- Prioritize high-impact changes that align with their growth, performance, and customer engagement goals
Why AURA+? Why Now?
AI Agents and LLM-powered search engines are fundamentally changing how users discover and engage with information. Traditional SEO tactics alone are no longer enough — brands must prepare for a browser-less world where discovery happens through structured answers, citations, and conversational interfaces.
AURA+ is how Chartis brings clarity and confidence to this disruption. It enables us to rapidly assess digital maturity across key vectors and recommend clear next steps — whether that’s schema optimization, testing new conversion pathways, or restructuring your content for LLMs.
Agentic Search: The Four Questions AURA+ Answers
We’ve structured AURA+ around a simple but powerful framework that reflects how LLMs and AI agents evaluate your digital presence:
| LLM STAGE | Key Question | What AURA+ Assesses |
| Can they find? | Are you discoverable? |
AI visibility, structured data, sitemap integrity, brand entity signals |
|
Can they understand? |
Is your content context-rich? |
Content depth, semantic coverage, topical relevance, FAQ schema |
|
Can they transact? |
Can they complete a task? |
Clear CTAs, conversion flow, microinteraction readiness (e.g., booking, signup) |
|
Can they interact? |
Can they hold a dialogue? |
Conversational UX, agent-compatible flows, readiness for AI-assisted CX |
This framework ensures we’re not just tracking surface-level SEO metrics, but truly preparing your experience for an AI-native world.
How It Helps Chartis Serve You Better
AURA+ isn’t just a product — it’s a force multiplier.
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Efficiency at Scale: We can rapidly audit complex sites and prioritize recommendations in hours, not weeks
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Strategic Focus: Our teams align around the biggest levers for AI-readiness and conversion impact
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Better Results: Clients get clearer roadmaps, smarter experimentation pipelines & piloits, and more value from their investments
Whether we’re optimizing a headless CMS, overhauling your search schema, or building an AI-first content strategy, AURA+ helps us bring sharper, faster insight to every engagement.
Stay tuned — we have started rolling out the beta version, with the Chartis team, leveraging it for select Clients. If you’d like to learn how your brand ranks in the AI ecosystem today, reach out directly to David Bresnahan, David@Chartis.io.
AURA+ is how we future-proof your brand for what’s next.