Bloomberg Connects ROUND 2

User Survey Results — New York & London markets · fielded July 2026 · compared against Round 1 (n=203)

—Executive Summary

What moved between Round 1 and Round 2, and where to focus next

01Cultural Attitudes & Behaviors

Travel habits, planning sources, and motivations for visiting cultural institutions

02Brand Perception

Bloomberg brand associations, fit with arts & culture, and awareness

03App Experience

Discovery, usage, feature value, friction, satisfaction, and NPS

04Competitive Landscape

Tool usage, Google Arts & Culture comparison, and BC's positioning

—Appendix: Open-Text Responses

Verbatim response volumes for open-ended questions (Round 2)