Campaign Execution & Optimization

We drive incremental growth by activating and optimizing digital channels from strategy to execution. Customer journeys involve multiple channels for driving awareness, consideration, and conversions, each with exponentially more platform and tactical decisions to manage. Success relies on a data-driven strategy and diligent execution. We ensure that each campaign is strategically aligned with your business goals and meticulously executed to achieve outstanding results.

We bring this philosophy to life in our approach, focusing on four key areas:

01

Channel Mix Strategy with ‘Media Plus’ Mix Modeling

Developing a powerful channel strategy that harnesses both owned platform variables and media performance, we drive full-funnel activation perfectly aligned with your core business goals and target audiences.

02

Platform Management in Your Best Interest

While ad platforms aim to sell clicks, we use them to achieve business results by adapting and testing targeting and bidding capabilities. We believe in striking the perfect balance between ad platform automation and human optimization, ensuring that every ad dollar is spent with the same care and consideration as our own.

03

Execution and Optimization with Scale

We diligently execute strategy by launching and managing the campaigns and ads while making real-time optimizations based on performance. Our hands-on execution can scale from pilots to full digital channel accountability with the optimization of paid media in coordination with organic channel management.

04

Test and Scale Pilots with Data2Delta

Using a test-and-learn approach to trial specific platforms or tactics and scaling them upon proven success enables growth and mitigates risk. Data2Delta pilots are identified during program strategy and ongoing use case development in collaboration with media stakeholders.

Paid Search (SEM/PPC)

Search is the cornerstone of engaging consumers at their moment of intent. Our intent-centric strategy delivers compelling placements with optimized landing pages to drive meaningful customer experience and business results.

Organic Search Optimization (SEO)

We partner with clients to drive categorical growth by optimizing owned digital assets to build brand+product associations, improve digital presence, and enhance the post-click experience. Our SEO experts excel at developing SEO strategies and supporting implementation with stakeholders across content, development, marketing, and product teams.

Paid & Organic Social

We work closely with our clients on both paid and organic social media to grow engagement and leverage it as a powerful acquisition channel. Like other channels, we believe in integrating social media with the larger channel mix to create a cohesive and effective marketing strategy. We are experienced in optimizing campaigns for B2B and B2C clients across platforms like LinkedIn, Meta’s Facebook & Instagram, X/Twitter, Reddit, and Pinterest.

Programmatic & Direct Buys

We utilize data-driven programmatic and direct media buys to efficiently reach your target audience. Our approach combines automated technology with strategic planning to deliver impactful ad placements across various ad networks and formats.

Video & Connected TV (CTV)

We design and execute targeted CTV campaigns that reach your audience on their favorite streaming platforms. By leveraging advanced targeting and real-time analytics, we ensure precise audience engagement and drive measurable results

Account Based Marketing (ABM)

We develop and execute personalized campaigns targeting key accounts, ensuring your message reaches the right decision-makers. Leveraging our extensive experience with top ABM platforms like Terminus & DemandBase, we create strategic, data-driven campaigns that foster meaningful engagements and long-term relationships.

App Installs & User Acquisition

App marketing and attribution present significant challenges in driving visibility and user engagement. To address these, our strategic app install and engagement campaigns are designed to attract high-quality users and maximize engagement. Our digital marketing and analytics experts work closely together to mitigate the wall garden challenges and maximize attribution. This closely integrated approach enables us to make more informed decisions about app marketing strategies with our clients.

Our Clients

We fuse insight-driven consultative expertise with proven execution capability to deliver value driving strategies & experiences for our B2B & B2C clients.

Optimization Case Study

Paid Marketing Optimization

Crane is a historic brand, dating back to 1801, and is synonymous with creating exquisite personalized and hand-crafted stationery.

The Challenge

The Crane brand has a niche target audience for high-end stationary and cards. The share of new customers had declined due to over-reliance on “demand capture” channels (email, brand search etc.). New-to-Brand (NTB) was a critical focus area of the new marketing strategy. We developed and executed a new acquisition strategy focused on existing customer data to develop personas and look-alike audiences helping to inform targeting, messaging and campaign flighting.

The Solution

Our solution focused on 3 key areas: (1) Channel-mix (expansion of mix to broaden the customer base while maintaining ROAS), (2) Program orchestration and optimization (defined the detailed revenue plan and identified triggers & responses throughout the year) and an (3) Insights & Advisory team com's (advising the CEO and Head of Marketing on a monthly-bases with tactical adjustment to achieve revenue plans).

The work has delivered oversized returns for Crane. The media plan and channel-mix implementation resulted in improved media efficiency, channel diversification and better visibility into the performance of the Crane leadership team.

The Result: 28% increase in paid media ROAS and 5.3x increase in paid social revenue with the same spend.