Campaigns

We design and manage cross-channel campaigns driving incremental value for the long-term. 

Focus Area

'Media Plus' Mix Modeling

Channel strategy utilizing owned platform variables in addition to media performance for full-funnel activation in alignment with core business goals and audiences.

Enterprise SEO

Ongoing content, technology and ecosystem enhancements to drive higher SEO visibility and proactive management to improve digital campaign performance.

Campaign Execution & Optimization

Hands-on campaign management and proactive optimization of paid media in coordination with organic channel management for an integrated digital approach. Includes, Paid Search, SEO, Paid & Organic Social, Programmatic & Direct Buys, Video & Connected TV, Account Based Marketing (ABM).
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Activation of Data Pilots (Data2Delta)

Launch, tracking and scaling of DATA2DELTA pilots identified during the program strategy, ongoing use case development and value creation planning (VCP) development in collaboration with media stakeholders.

DTC Marketing Campaigns

DTC Marketing Strategy & Execution
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The WNBA is the premier Women's American professional basketball league and has partnered with Chartis over the last 2 years.
The Challenge

The WNBA had gone through a technology unification program to streamline how various properties are managed and presented across the league, their teams sites and other relevant entities. The optimization of their organic search channel, driving new user acquisition to their application and improving overall app engagement was identified as a critical requirement for future growth. Chartis partnered with the WNBA in 2023 to build the new DTC strategy and has planned and executed the 2024 strategy as well. 

The Solution

The WNBA partnered with Chartis to work closely with the engineering, data & analytics and growth teams to ensure that WNBA.com is built from the ground up for maximum SEO visibility with a unified data layer for cross-channel targeting and optimization. Chartis developed centralized reporting dashboards to aggregate data from multiple sources and provide reliable benchmarks. We also developed a new notification strategy for segmenting users of the WNBA to drive further retention and engagement, as well as looking for opportunities to improve adoption.